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16: Ten Ways to Promote Your Site in Java
16: Ten Ways to Promote Your Site
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Using Social Networking Sites for Promotion
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Social networking, the art of meeting and building contacts on the Web, is an increasingly popular way to increase your personal and professional contacts, make new friends, develop professional relationships, and even find a new job You can also use social networking sites to promote your personal or business Web site Netiquette (Internet etiquette) calls for a subtle approach to promoting your site in these kinds of environments, but simply including your Web address in your online profile can help drive new people to your site Here s what you can expect to find among the most popular social networking sites: Facebook: (wwwfacebookcom) Facebook wins top place as the fastest-growing social networking site on the Web, and its broad appeal makes it an excellent place to promote your Web site Facebook was originally considered a vanity site and a place for college students, but its professional power is growing with its ever-expanding audience LinkedIn: (wwwlinkedincom) This is the site for professional connections and online business networking If you re online to develop business contacts with other professionals, especially if you re job hunting or trying to attract new business clients, this is a powerful place to promote yourself and your Web site Unlike Facebook and MySpace, LinkedIn is all business MySpace: (wwwmyspacecom) One of the all-time most popular social networking sites, MySpace, enables you to create a profile site, add music, write a blog, and post as many photos as you want to share with the world Although the site has dominated the social networking landscape on the Internet, at the time of this writing, it was rapidly falling behind its biggest competitor, Facebook Still, its huge online audience is a popular place for musicians, performers, and many others to promote themselves and their Web sites Ecademy: (wwwecademycom) Similar to LinkedIn, Ecademy is a site where professionals network, seek new clients, hunt for jobs, and recruit employees What makes Ecademy different is that it s much more international, with an especially strong audience in Europe and Asia Ning: (wwwningcom) You can create your own social networking site at Ning and invite your friends and colleagues to create profiles there in your own exclusive social network environment
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Part IV: The Part of Tens
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Twitter: (wwwtwittercom) Best described as microblogging, Twitter makes it easy to connect with people online and share brief bursts of information, called tweets Twitter limits you to no more than 140 characters per post, which may seem restrictive at first, but seems to be the secret to Twitter s success Because you can post to Twitter from a computer, cell phone, or any other Internet-enabled device, and because the posts are so brief, people tend to update Twitter more frequently than other services, making it a great place to follow trends, news events, and other information in real time
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Social bookmarking sites rank the popularity of Web pages by the number of votes they get The result is that these sites are excellent resources for people who want to keep up with what s popular online Most enable anyone to vote on a site Getting your site listed on social bookmarking sites is a highly effective way to increase traffic Dozens of these sites and services exist, with more sure to come, and they feature catchy and unusual names, like Digg (http://digg com), delicious (http://deliciouscom), StumbleUpon (wwwstumble uponcom), and reddit (wwwredditcom) Although you can submit your own pages on any of these sites, it s generally frowned upon, and if you do it too frequently, you can be banned Besides, your one little vote won t make much difference anyway A better method is to add a button to your site from each of these services so that visitors can easily vote for you If you re a blogger, you can add a button each time you post You can get the buttons (called chicklets) for free and add them to your pages by simply inserting a little code you generate on the social networking site
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