- Java Barcode
- .NET Barcode
- Generation Guide
- Online Store
Keyword advertising in Java
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Analysis of your site s keywords is also important in the multifaceted world of keyword advertising, such as the use of Google AdSense to place targeted ads on Web sites and in search results The flip side of this process is Google AdWords (http://adwordsgooglecom), which is where the advertisements come from The nice thing about Google AdSense is that it pays you to use it With programs such as Google AdWords or Yahoo! Search Marketing (http:// searchmarketingyahoocom), however, you ll be getting a bill rather than a check If you ve always thought of Google, Yahoo!, and such Web staples as free, think again this is where they make their money Just like TV or radio, it s the advertisers who pay for it all Advertisers do this by buying space on a search engine s results page (see Figure 13-3) Which results page, though, and where That depends upon the keyword the user entered and several other factors All other things being equal, the advertiser who pays the most gets the top slot The ad might also be limited to display in certain geographical regions
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Part IV: Making Money
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If you re still with me, don t worry the bill can fit within almost any type of budget Perhaps the most important limitation you can specify is the most money you re willing to spend in a month Although you can officially get started with pocket change (at this writing, Google AdWords has a mere $5 registration fee), it s important to manage your advertising budget carefully Fortunately, prompt feedback is a normal feature of these advertising programs If you d like to start advertising with Google AdWords, be sure to check out AdWords For Dummies, by Howie Jacobson (Wiley Publishing)
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Figure 13-3: Yahoo! has sponsored ads just like Google
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Submitting to the Search Sites
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You can just sit around and wait for a spider or robot to trip over your site Sooner or later, that ll probably happen all by itself the search engines are always hungry for more sites to add But being proactive and making certain that your site is listed is a lot smarter You can submit your site on your own, or you can use services that do it for you
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13: Attracting an Audience: Publicizing Your Site
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Doing it yourself
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Why bother doing it yourself when you can pay someone else to do it for you Well, there s the obvious advantage of saving money If you re on a shoestring budget, that can matter If not, you re likely going to say something like this: It s more cost-effective for me to pay someone to get my site submitted to search engines than for me to take time away from actually running the business There s something to be said for that reasoning too But there s nothing like making sure the job gets done right And it s a wise Webmaster who gets thoroughly familiar with the many variations on how the search engines want Web page URLs to be submitted I strongly recommend that you try submitting to at least a few of them yourself Table 13-2 gives the URLs of the submission pages for several major search sites
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Submission Page AlltheWeb Askcom Bing Google Yahoo! (commercial sites) Yahoo! (noncommercial sites)
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Search-Site Submission Pages
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Web Address wwwallthewebcom/help/webmaster/ submit_site http://wwwineedhitscom/paid-inclusion/ ask-jeeves-search-engineaspx wwwbingcom/webmaster/SubmitSitePage aspx wwwgooglecom/addurlhtml http://addyahoocom/fast/ add +Business https://siteexplorersearchyahoocom/ submit/
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Some search engines charge for adding your site to their listings, and more may do so Yahoo! offers unpaid listings only for noncommercial sites Make sure that you find out whether it s free before you submit Most search engines accept submissions in pretty much the same way, and the process is pretty simple With Google, for example, you simply go to wwwgooglecom/addurlhtml (see Figure 13-4), enter your URL, and click the Add URL button Yahoo! works the same way Just go to https://siteexplorersearch yahoocom/submit/ and enter the URL of your home page, then click the Submit URL button
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