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Set on a per-search basis to no filtering, moderate filtering, or strict filtering (see Using SafeSearch with Images )

None, but can be Tries to make sure your globally set for all search keeps you from Google searches in blushing Google Preferences

Some professional researchers make it their sole business to provide photographic and illustration research services to publishers, magazines, ad agencies, and other businesses These so-called photo researchers make up the core membership of the American Society of Picture Professionals (ASPP); have a look at the ASPP Web site, wwwasppcom, if you d like more information about being a photo researcher But if your research job isn t restricted to image services, you surely can see how using images in your research can be helpful Pictures can be very important to all types of research projects This section gives you some examples to help spark you on this often untapped research option

If you don t think that using images in your research can be useful when you present results, would you believe that Google Images can help you find written

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content, too That s right If you use it right, Google Images can help you find Web pages with text-based content that you want Under specific circumstances, outlined in the following list, you may tap into a goldmine of written information when you use this wonderful tool: If the page doesn t contain a lot of text, the odds of getting enough links to increase PageRank standings aren t good If the creator of the Web page didn t bother with meta tags or a meta description HTML tags that are not visible on a Web page, but describe the page to search engines the page may be pretty far down the return results in any garden-variety Google Web search If your search terms are found on the page, and the page contains an image, Google Images might return the page in a far higher position than a Web search

Some time ago I was involved in a major research project that required me to locate and present examples of senior executive fraud at major corporations I was asked to find copies of the notorious photographs of tobacco company executives standing in a row and swearing before Congress that nicotine was not addictive Because most people can evoke these images in their minds, and the photographs are not obscure, finding the images wouldn t seem all that difficult Unless, of course, you can t remember the dates of the hearings Because the big problem was pinpointing the date, I finally had to find the photographs by going down to the library and looking through The New York Times on microfilm Although the side benefit of being a less-than-efficient researcher was that I had an enjoyable stroll down memory lane, I could have saved myself a trip to the library if I d followed the advice I m giving you here Simply entering the search phrase tobacco company executives brought to light several thumbnails of the photograph I was looking for, as you can see in Figure 8-5 (In this kind of search you may want to conduct a regular Web search after you know the date of the hearing to uncover more detailed results, such as a hearing a transcript and the names of the tobacco executives involved)

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Figure 8-5: A simple image search returns images of the tobacco company executives perjuring themselves

Stage designers for live theater and designers for the movies often need to re-create the look and feel of a particular place in time or of a specific object, such as the Titanic These, and other, professionals need references for their designs Reference research for visual collateral is generally carried out by designers or contracted to research professionals For example, a designer might need to re-create the dining room of the doomed ship the Andrea Doria (search term dining room andrea doria), or create an ambience that echoes 19th-century India (search term 19th century india see Figure 8-6) There s no limit to the number and kinds of requests for images that design professionals need for their projects In aggregate, the Web provides the largest pool of images available anywhere Google Images provides a very efficient way to search the Web for these images, and meet the needs of design professionals It often works best to combine a Google Images search with a Google Web search to find a wide variety of material related to a specific design research assignment

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