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5: Achieving Precision with Google Operators
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returns a list of sites that are the targets of links on pages that use the terms New, York, and Times in their anchor text Not surprisingly, the New York Times Online site itself is one of these targets, and as a result of its popularity, the New York Times site appears at the top of the return results set for this search A few things you ought to remember about the allinanchor: and inanchor: operators: Resulting pages are targets, not originators of the anchors The allin anchor: and inanchor: operators return results pages that are the targets of pages that use your search term in their anchors; to repeat in a different way, the results aren t the pages containing the anchors, but the targets to which the anchors point Search terms don t have to all appear in the same link text (anchor) For example, this search:
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allinanchor: Groups Froogle
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finds the main Google page, which includes Groups in one link, and Froogle in a separate link (Don t be fooled because the results set includes the Google page; the links on the page with the Groups and Froogle text themselves point to Google, which is why Google is returned) Use quotes to get exact links If you want to find pages with link text that includes an exact phrase, you should use the inanchor: or allin anchor: operator (either will do) combined with a quoted phrase For example:
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inanchor: New York Times
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returns pages with the literal phrase New York Times in a single anchor, not potentially divided up in a bunch of different anchors with New, York, and Times in the different anchors Mind you, without the quotes, keywords don t have to be in order, either, so without quotation marks you risk the possibility of finding results such as the target of an anchor to the New Times or the York Times In essence, the allinanchor: and inanchor: operators let you obtain search results based on the links leading to a site From a research perspective, you can use this team of operators as your own personal version of the Google PageRank popularity determination (see 11 for more about the Google PageRank) For example, in Table 5-2, the example query for
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allinanchor: best research tools
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returns a list of sites with research tools good enough that someone has bothered to link to them with the text best research tools in the link (you can see some of the snippets pointing to these research tools in Figure 5-2)
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Part II: Crafting Queries and Using the Google Research Tools
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Figure 5-2: Other sites have linked to these research tools, so they ought to be good
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The search
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inanchor:deciduous trees
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looks for the word deciduous in the text of a hyperlink and the word tree somewhere in the text of a document, and returns a much more pinpointed list of sites with information about deciduous trees, rather than a straight search for the keywords deciduous trees because the sites in the results set were linked to with text that included the word deciduous These operators allow you to harness the power of hyperlinking on the Web so that you can hone your research results The in: operators must precede the term they modify without a space In contrast, the allin: operators are allowed a space (these operators refer to all terms and must appear first in the search query) It s better form to keep the space for allin: operators
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Getting into the text: allintext: and intext:
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The allintext: and intext: operators, which return results when all search terms (allintext:) or a single search term (intext:) match within the text of a page, are probably the least useful of the occurrences operators
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