7: Getting Help from the Google Directory 119 in Visual Studio .NET

Generation QR Code in Visual Studio .NET 7: Getting Help from the Google Directory 119

Introducing the Open Directory Project 119 Using the Google Directory121 Opening the Google Directory 122 Browsing the Google Directory 124 Searching the Google Directory126 Making the most of the Google Directory 128 Tips for Working with the Google Directory130 Google Groups: Extending Usenet 130 Accessing Google Groups131 Browsing groups and dealing with post overload133

Knowing Google Images Basics 135 Understanding how Google Images works135 Accessing the Google Images tool136 Searching for images137 Understanding image results 138 Downloading images 139 Using SafeSearch with Images 140 Using Advanced Image Search 140 Using Pictures in Your Research 142 Using Google Images to find written information 142 Finding a specific image 143 Researching for design 144

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Building Research Tools with Google For Dummies 9: Providing Competitive Intelligence: Researching an Industry 147

Finding Out About a Company 148 Asking (and answering) crucial questions148 Getting financial information 150 Your financial research checklist 152 A sample financial profile 154 Understanding an Industry 155 Finding out about an industry with Google Directory156 Searching the Web with Google to profile an industry160 A sample industry profile161 Knowing the Players 161

Asking Research Questions 168 Why ask questions 168 Searching hierarchically 170 Using Reference Interviews 171 Interview mechanics and investigative work 171 Going through the phases of the reference interview 172 Why Google Is Not the Web 176 Google and other search engines176 The invisible Web177 Other Kinds of Research 178 Using a research database 179 Other online research services 179 Libraries180 Public records research181 From Novice to Professional Researcher182 Ethics and Research 183

The Changing World of Research186 Evaluating the Credibility of Information187 Keeping some basics in mind 187 Proactively assessing Web sources187 Learning How Google Works188 Crawling the Web189 Pulling out the keywords189

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Seeing through hype 190 Searching the doc and index servers190 The PageRank Algorithm191 Understanding the Implications of PageRank 193 Utilizing Automated Research Tools 195

Meeting the Needs of Your Client198 Delivering Research Results 199 Getting your elevator pitch down pat 200 Preparing an executive summary202 Personally Presenting Results 204 Effectively using visual information205 The mechanics of projection preparation205 Preparing a slideshow206 Using E-Mail to Deliver Research Results 208 Using the Web to Present Research Results 209 Sourcing Research Information 209 When Research Results Are Statistical 211

Creating Research Applications with Scripts 216 The advantages and disadvantages of scripting 216 Flowing with your scripts217 Creating an automatic translation page 218 Getting your application coded and ready to go 221 Moving from the Client to the Server 223 Creating server-side research tools 224 Connecting everything with Web services224 Introducing the Google APIs Web Service225 Working with the Google APIs 227 The APIs are still in beta should you care 227 Complying with the Terms of Service228 Investigating infrastructure limitations229 Querying with the APIs229 Getting a page from the cache 230 Requesting a search 230 Understanding search request return values 231 Doing a spelling request 232

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Building Research Tools with Google For Dummies 14: Downloading a Developer Key 233

Getting Your Key 234 Registering for a Google account 234 Getting the key by e-mail236 Why You Should Get a Key238 Google applications that need an account239 Third-party applications that use a key 240 Replacing a Lost Key240 Downloading the SDK 241

Understanding XML Basics 244 Getting more eXtensibility for your buck245 Describing XML with schemas 245 Working with the Google WSDL File247 Using the Google WSDL file with Visual Studio NET 247 Using the WSDL file in other languages249 To HTTP or to SOAP 251 Introducing the SOAP Standard 251 Calling the Google Web Methods with HTTP252 Using XooMLe to have it both ways 253 Dealing with nonalphanumeric snafus 254