Part I: Getting Started with Google Research in .NET framework

Paint QR Code JIS X 0510 in .NET framework Part I: Getting Started with Google Research

Bad meta tags: In particular, adding irrelevant meta tags to pages (meta tags are descriptive HTML tags intended to be read by software such as the Google Web crawler and not by the humans visiting a Web page) isn t a very good idea Google lowers the PageRanks of such pages For example, the common practice of including a popular movie star s name as a meta tag in a page having nothing to do with the star will likely lower (not raise) a page s ranking Link farms: Trading links with other sites solely for the purpose of improving your rank will usually do more harm than good If the sites are identified as link farms sites that consist only of links and/or exist for the purpose of trading links Google will mark-down your ranking Here are some real SEO techniques that improve the ranking of Web pages within Google s search results (and help researchers find the information they need): Good content that is of genuine interest goes a long way Simple site designs are better than busy pages Google cannot read images, and is not particularly fond of Flash, Java, or JavaScript, either Text-based pages with plain formats and simple HTML are most successful Pages with content that is often renewed tend to get more attention than pages that don t have anything new Determine the most important keywords that are relevant to your content You can make this determination by searching in Google with a variety of keywords and analyzing results, by creating a program using the Google APIs that tracks keywords (as I explain in 18), or by registering for the Google AdWords program (you can start at www googlecom/ads/indexhtml) and seeing how expensive different keywords are to advertisers With keyword importance information in hand, add the most important keywords (but not too densely) to titles, headings, URLs, and image tags on each page Cross-link within your Web pages Create links from your pages out to relevant, popular Web pages (these links are called outbound links) Request that sites that have content related to your pages link to you (these links are called inbound links)

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A good resource for learning about optimizing your site for Google is the Google FAQ at Webmaster World, wwwsearchengineworldcom/spiders/ google_faqhtm It s really helpful to get an idea of how your Web pages and sites are viewed by a Web crawler such as the Google bot The best way to do this is to open your Web page in a text-only browser One text-only browser is Lynx If you don t want to get into the hassle of downloading the source code for Lynx for the Windows platform and compiling it, the easiest way to see use Lynx to see what a Web page looks like when it is reduced to its text is to use Lynx Viewer, wwwdeloriecom/web/lynxviewhtml Figure 2-1 shows the home page for Braintique, wwwbraintiquecom, in its text-only form on Lynx Viewer as a Web crawler would see it In contrast, Figure 2-2 shows the same page in full living color in a normal Web browser as you d see it every day on the Web

TEAM LinG - Live, Informative, Non-cost and Genuine !

TEAM LinG - Live, Informative, Non-cost and Genuine !

3

Understanding who your research is for Narrowing down research questions Formatting research results Scripting Google Programming the Google Deskbar Working with the Google APIs

research question can mean many things, depending on who is asking the question In order to effectively answer research questions, you need to know your audience By understanding who your research is for, you can narrow the research questions so that you can effectively provide pinpointed and elegant results This chapter explains how to get started Research results don t do anyone any good if you keep them to yourself This chapter explains many of the various possible ways to deliver research results to your intended audience Why not use the power of computer software to help you research and to provide research facilities to others This chapter explains the mechanisms you can use to create custom applications using Google