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Going Beyond Search Services in Java
Going Beyond Search Services
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Book I 7
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Using HTML meta tags
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HTML defines a special tag (the <META> tag) for search services and Web directories to scan for hints on what your site is all about You can define a <META> tag in dozens of different ways, but the following two, which define the description and keywords you want to associate with your site, are far and away the most useful Here s an example:
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<META NAME= description CONTENT= When Computers Kill is the latest novel from award-winning author and novelist Jane Doe Read an excerpt and order your own copy at www janedoecom > <META NAME= keywords CONTENT= Jane Doe When Computers Kill technical thriller novel >
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Adding the preceding code snippet to an HTML file (and then submitting the HTML page to search services, as I describe in Book I, 6) enables readers to search for Jane Doe s novel by typing technical, thriller, novel, and so on into a search engine or directory Then, when a link to Jane s Web page appears in the result list of a search service, it appears next to the description When Computers Kill is the latest novel from award-winning novelist By convention, you place HTML <META> tags at the beginning of an HTML file, inside the beginning <HEAD> and ending </HEAD> tags
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Exploring automated submission tools
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Submitting your site to search services and Web directories can be timeconsuming Not only do some of these services change their submission criteria every two seconds (okay, maybe it just feels that often!), but after your site is listed, you need to resubmit occasionally to make sure that your site doesn t drop off of the search services gigantic (and growing) databases You can save yourself some time by submitting your Web site to a submission service such as Submit It (wwwsubmit-itcom) This service can submit your Web site to more than 400 search engines for a modest fee (As I write this book, the fee is $79 for one URL for one year)
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Getting your site listed with search services is a great first step in any site publicity plan If you really want to pull in the visitors, though, you have to do more than that Two of the best ways to publicize your site are
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Going Beyond Search Services
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Getting other people to link to your site from theirs Advertising your site After you get a few links and start advertising your site, you can use site statistics to examine and fine-tune your online publicity efforts
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Unfortunately, one of the most effective means of promoting your site online getting related, high-traffic sites link to yours is also one of the most time-intensive Here are steps you can take to get other sites to link to yours: Research the Web and come up with a list of sites that are similar in content to yours For example, if your site is devoted to Australian shepherds, you may include the American Kennel Club and a couple of dog-training sites on your list The more compatible sites you can find, the better Send a note to each site requesting a link Some folks swear by formal press releases, but a brief, personalized e-mail request to the Webmaster should do the trick For best results, word your request cordially and be sure to point out precisely what makes your site worth linking to (After all, you re asking someone to do you a favor!)
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Online or off, if you want somebody to know about something, what do you do You advertise! Many for-profit Web sites sell advertising much like newspapers and magazines do by the inch Beyond paid advertising, though, you can take the following free steps to get the word out about your site Add your domain name to your e-mail signature One of the easiest and most effective ways to advertise your site is to include your domain name, along with a short description, in your e-mail signature Virtually all e-mail programs let you create and modify a personalized signature, or sig, file For the precise steps for changing your signature, check the documentation for your particular e-mail program Participate in newsgroups, lists, and chats Newsgroups, lists, and chat rooms are electronic gathering places where folks with a common interest get together to share opinions and information By participating and sharing your expertise on a particular topic for example, cheese-making you can become acquainted with other cheese lovers who, chances are, will be delighted to know about your newly created Web site, All About Cheese
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