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6: Great Lines for Success in .NET framework
6: Great Lines for Success
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When an ad forbids you to call
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How can you use an action close in responding to a job ad that says No phone calls or Don t call us; we ll call you if you match a job opening Here are a couple of moves to consider in writing your cover letter Substitute e-mail You can still use an action close by changing your promise from I ll call you to I ll e-mail you Play the coincidence card Send your cover letter (with an action close) and resume to the company president or hiring manager Don t mention the ad The employer s assumption will be that your timing is serendipity you just happened to apply at the same time the company needs someone with your assets The company president most likely will forward your material to the hiring manager or HR department with a note calling attention to you
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My salary needs are in line with the position s description and what I bring in abilities I ll e-mail you Tuesday to see when we can explore specifics I would like to discuss with you why this position has my name on it, and I ll call you at the beginning of next week to see what your schedule allows Or if you need to reach me sooner, my number is listed above Perhaps we could meet and jointly explore the many ways I could save your organization considerable time and money I m flexible on timing during business hours or afterwards I ll check your availability next week The purpose of your cover letter is to sell an employer on reading your resume and being motivated to take your call for an interview or to contact you for an interview Without an interview, you re unlikely to be offered employment
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PS A Final Important Point
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Your effort to write a Stand Out letter is time well invested in your future And now for one last cover letter tip that direct marketing writers have known for light years add a PS after your signature And not because you re forgetful Adding a PS (postscript) to your letter is a spotlighting technique that marketers advise In this usage, the PS does not communicate a point that you overlooked; instead, it communicates a point that you want to stand out and be read What information can you put in your PS You have two basic choices They are:
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Part II: Creating Compelling Communications
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The following illustration of a graduating senior s cover letter to the marketing manager of a large private student loan company is a bit of a tease The letter s promise of a substantial benefit two unpublished survey data points and the hint of more later speaks directly to the marketing manager s need to identify criteria that can attract potential customers to his product All he has to do to gain this benefit is agree to meet with the job seeker Dear Mr____: Students on my campus are scrutinizing private education loans with a new intensity following a batch of high-profile bad press in recent years After becoming aware of their increased caution while working as an intern in my college s financial aid office, I followed up with a personal research project surveying 300 students about their criteria for choosing a student loan provider The project was the basis of a term paper required for my degree in marketing Among the marketing conclusions I reached as a result of my research project are these two points: (Use a paragraph to describe each of the two points) I hope you will find this information useful, Mr ___, and also will consider me for your next marketing associate position To make that decision, you ll need to know more about my background and abilities; my resume is attached I ll call you Thursday morning to set up an interview Many thanks
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Communicate the single most important thing you want an employer to remember about you Dangle a benefit Here s an example of dangling a benefit: PS I m anxious to tell you how I increased the net profit by 12% for my employer in 2008 Let s talk soon After your action close (note: not an action close plus) and signature, say something to drive the employer to call you first Here s an example of urging an employer to pick up the phone and check you out: PS I would work my heart out to be your best hire of the year As mentioned, I will call you next week, but if you want to visit sooner, my cell phone is 999-999-9000
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