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In this revolutionary age of self-marketing, strong qualifications and smart communications are a job-winning combination; milk it for all its worth Along with the six career marketing document samples shown in this chapter, consider these other creative documents that your competition may not know about Reference sheet Usually a one-page document, sometimes two pages, a reference sheet is delivered upon an employer s request, and lists references and their contact information It includes a summary of your relationship with each reference and the trait or qualifications the individual reference will address Specialty profile Typically a one-page document that is fastened to your resume and details a strength related to the position you seek Examples of subject areas: technology, leadership, training, presentations, client lists, projects, and mini-case studies Expert report Suggested as a networking tool by career coach Jack Chapman, this four- to ten-page report describes how to do a simple but essential task relevant to the job being sought Example: 10 Proven Tips to Reduce Costly Employee Errors Blog biography If you write or contribute to a blog, consider your biography as a career management tool Fuss over it until you come across as someone you d like to hire to save the world Example: Scot Herrick on wwwcuberulescom Other than blogs, you can also use a biographical sketch for speaking engagements and industry announcements Case history sketch This interesting but rare document is intended to spark a free-flowing conversation between a candidate and an interviewer; several case history sketches may be shared with an interviewer The sketches, printed on good quality, white 85 x 11 paper should be in 12-point type with ample white space and short paragraphs Each case history sketch is small one to two pages The sketch recounts an engaging true accomplishment experience of the candidate, familiar or exotic As an example of the familiar, Chitra, an office products sales representative, was soaked in a sudden shower burst before an important presentation Looking like a wet mop, Chitra joked about her experience and made the sale As an example of the exotic, Brad, a salesman of expensive private aircraft, was called to an interview with a private equity company executive The company sought a special kind of sales rep who could handle the challenge of dealing with powerful customers around the globe Brad described the time when he sold a multimillion-dollar jet to a South American chief of state A few months later, Brad s customer called to thank him because the jet was critical in his escape from rebels who were trying to kill him Brad, the chief of state said, If you hadn t persuaded me to buy that jet, I wouldn t be alive today Sketches can also be delivered verbally, of course if the right conversational opening occurs But it s easy to slide a few papers across the desk and casually comment, Here are a couple of true stories to give you a glimpse of how I operate And, of course, the case history sketch package is a good marketing reminder to leave behind at the interview
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~ delivers award-winning IT solutions ~ Over 20 years IT experience from systems technician through several management roles, culminating in current role as Director, Information Technology All experience has been in a 247365 real-time environment that developed calm crisis management skills and ability to accurately and quickly diagnose problems Strong technical background ensures thorough project knowledge; further, interest in sales and marketing developed appropriate IT business solutions strategies Proven Record of Delivering: Capital Projects Management Budget Management Leadership & Team Building Multi-site Operations Executive Presentations Outsourcing Strategies Strategic Planning E-Commerce Also: MCSE Certification and Award-winning employee Customer-centric Solutions Performance Management Efficiency Improvement Consensus Building
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Inaugural winner of President s Achievement Award, The Written Press Groomed for role as Director, IT while in position of Manager; in addition to in-house management courses, completed manager s course with Schulich School of Business Launched revenue-generating platforms: the self-serve news release portal generates 5% of the organization s annual revenue; ABC project generates a further 10% Slashed escalated trouble tickets by 75% and improved staff morale by redistributing staff responsibilities: help desk staff now contribute to understaffed operations issues Launched annual performance review, with a twist : requested staff to submit informal self assessment; strategy led to succession planning and improved wor kplace morale
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